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Big Data Management

Overview

Module description

In this module we focus on how data-driven and analytical approaches can be used to inform decisions from a senior management perspective. We will discuss how senior management integrate a data-driven approach into the organisation, how they lead and develop a culture that embraces the value of data, but also consider the ethical issues around the use of data (e.g. data privacy).

Indicative syllabus

  • Big data principles and capability
  • Business strategy and analytics
  • Business analytics methodology
  • Data-driven culture
  • Data management
  • Data-driven decision-making (DDDM)
  • Ethical issues in analytics (privacy, security, governance, regulation)

Learning objectives

By the end of this module, you will be able to:

  • understand the internal and external environmental factors that affect organisational decision-making
  • understand the application of data analytics, statistics and forecasting techniques and tools to support decision-making
  • communicate effectively with different audiences, either orally or in writing, through data analytics.